Terms Of Service

Last updated: 22 August 2026 

These Terms of Service govern the use of the Key & Hide website and all purchases made through Key & Hide.

Key & Hide is a brand operated by Pichel E-com, a business established in the Netherlands.

By using our website or placing an order with Key & Hide, you agree to these Terms of Service to the extent permitted by applicable law.

These Terms do not limit any mandatory rights you may have as a consumer under Dutch, European Union or other applicable consumer protection law.


1. ABOUT US

The seller and contracting party for purchases made through Key & Hide is:

Legal business name: Pichel Ecom
Trading name / brand: Key & Hide
Registered address: Pastoorsacker 82, 1965SB, Heemskerk
Chamber of Commerce (KvK) number: 86742825
VAT number: [VAT NUMBER]
Email: Info@keyandhide.com
Telephone: 0641109770

Throughout these Terms, "Key & Hide", "Pichel E-com", "we", "us" and "our" refer to Pichel E-com trading as Key & Hide.


2. SCOPE OF THESE TERMS

These Terms apply to:

  • your use of the Key & Hide website;

  • offers made through our website;

  • orders placed through our website;

  • purchases of Key & Hide products;

  • personalised products;

  • payments;

  • deliveries;

  • returns and refunds; and

  • other agreements entered into between you and Pichel Ecom through Key & Hide.

Additional terms may apply to specific promotions or services. If so, those terms will be clearly communicated before you participate or purchase.


3. CONSUMER RIGHTS

Nothing in these Terms excludes, restricts or limits rights that cannot legally be excluded under applicable consumer protection law.

If a provision of these Terms conflicts with a mandatory consumer protection rule applicable to you, the mandatory legal rule will prevail.

If you reside outside the Netherlands, the choice of Dutch law in these Terms does not deprive you of mandatory consumer protection rights applicable in your country of residence where those rights cannot legally be excluded.


4. OUR PRODUCTS

Key & Hide sells premium leather goods, accessories and related products.

We make reasonable efforts to ensure that:

  • product descriptions are accurate;

  • product photographs provide a representative image;

  • materials are correctly described;

  • dimensions and specifications are accurate; and

  • available options are clearly displayed.

However, minor differences may occur between photographs displayed on a screen and the physical product.

Screen settings, lighting and photography may affect how colours appear.

Any material difference that affects the essential characteristics of a product will be communicated appropriately.


5. NATURAL LEATHER

Many Key & Hide products are made using genuine natural leather.

Leather is a natural material. This means that individual products may contain variations in:

  • grain;

  • texture;

  • shade;

  • colour;

  • markings;

  • creasing;

  • pores; and

  • other natural characteristics.

These characteristics can make each piece unique.

Reasonable natural variations inherent to genuine leather do not by themselves constitute a product defect.

However, this provision does not affect your statutory rights where a product is defective, materially differs from its description or otherwise does not conform to what you were reasonably entitled to expect.

6. PRODUCT CARE AND NORMAL WEAR

Leather products naturally develop signs of use and may develop a patina over time.

The appearance and lifespan of leather can be affected by factors including:

  • moisture;

  • water;

  • oils;

  • chemicals;

  • excessive heat;

  • prolonged sunlight;

  • abrasion;

  • improper storage; and

  • inappropriate cleaning products.

Customers should follow any care instructions supplied with a product or published by Key & Hide.

Normal wear and tear or damage caused by misuse, accidents, improper care or external influences is not considered a manufacturing defect.

This does not limit your statutory conformity rights.


7. PERSONALISED PRODUCTS

Certain Key & Hide products may be personalised, including through:

  • initials;

  • names;

  • text;

  • embossing;

  • debossing;

  • engraving; or

  • other individual customisation.

You are responsible for checking all personalisation information before submitting your order.

We will normally manufacture personalised products using the exact text or instructions submitted by you.

Key & Hide is not responsible for mistakes in personalisation information submitted by the customer, such as spelling errors, provided that we manufacture the product in accordance with the information supplied.

If the error is made by Key & Hide or the product otherwise fails to conform to the agreement, your statutory rights remain unaffected.

Certain personalised or custom-made products may be excluded from the statutory right of withdrawal where permitted by law.

Further information is provided in our Return & Refund Policy.

8. UNACCEPTABLE PERSONALISATION REQUESTS

We reserve the right to refuse a personalisation request before accepting or producing the order if the requested content:

  • is unlawful;

  • infringes intellectual property rights;

  • infringes another person's rights;

  • contains discriminatory or seriously offensive content;

  • contains threats or unlawful harassment;

  • promotes illegal activities; or

  • cannot reasonably be manufactured using the selected product or personalisation method.

If an order has already been paid but we lawfully decline the personalisation request before production, we will refund the relevant amount unless an alternative is agreed with you.

9. PRICES

Prices displayed to consumers on our website are shown inclusive of applicable VAT where required by law.

Any additional costs, such as:

  • shipping;

  • delivery surcharges;

  • duties;

  • import taxes; or

  • optional services,

will be communicated before you are bound by the order where applicable.

The total amount payable will be displayed during checkout before you submit your order.

Prices may change from time to time.

A price change does not affect an order for which a binding purchase agreement has already been concluded.

10. PRICING ERRORS

We make reasonable efforts to ensure that prices displayed on our website are correct.

If an obvious pricing or technical error occurs, we may contact you before fulfilling the order.

We will not rely on a pricing error to cancel a binding consumer agreement where doing so would be contrary to applicable law.

Where the price was clearly incorrect and you knew or reasonably should have understood that the displayed price was an obvious error, applicable law will determine whether a binding agreement was formed.

If necessary, we will give you the option to purchase the product at the correct price or receive a refund.

11. PLACING AN ORDER

Before submitting an order, you will have the opportunity to review information including:

  • the selected product;

  • quantity;

  • selected colour or variant;

  • personalisation, where applicable;

  • price;

  • shipping method;

  • delivery costs; and

  • total order amount.

You are responsible for checking your order details before submitting the order.

Submitting an order constitutes an offer to purchase the selected product(s).


12. ORDER CONFIRMATION AND FORMATION OF THE AGREEMENT

After you place an order, we will normally send an electronic order confirmation.

The confirmation will contain or provide access to relevant information concerning your purchase.

The point at which a binding agreement is concluded will be determined by the ordering process and applicable law.

We reserve the right to decline an order before a binding agreement is formed where there is a legitimate reason to do so, for example:

  • the product is unavailable;

  • payment cannot be authorised;

  • we reasonably suspect fraud;

  • we cannot deliver to the supplied address;

  • a technical error has occurred;

  • a personalisation request cannot lawfully or technically be fulfilled; or

  • accepting the order would require us to violate applicable law.

If payment has already been collected for an order we do not accept, the relevant amount will be refunded.


13. PRODUCT AVAILABILITY

All orders are subject to product availability.

We aim to maintain accurate inventory information but cannot guarantee that technical inventory discrepancies will never occur.

If a product becomes unavailable after you place an order, we will inform you as soon as reasonably possible.

Where we cannot fulfil the order, you will be entitled to an appropriate refund.

We will not substitute a materially different product without your agreement.

14. PAYMENT

Available payment methods are displayed during checkout.

Depending on availability, these may be provided through Shopify Payments or other third-party payment providers.

Payment must be completed in accordance with the conditions displayed during checkout.

You confirm that you are authorised to use the payment method selected.

We may carry out reasonable fraud-prevention and payment verification checks.

Payment providers may apply their own terms and privacy policies to their services.

15. OWNERSHIP

To the extent permitted by law, ownership of products remains with Pichel Ecom until the full purchase price has been paid.

This does not alter the rules governing when the risk of loss or damage passes to the consumer.

16. DELIVERY

Available delivery destinations, methods, costs and estimated delivery times will be displayed on our website or during checkout.

Delivery estimates are estimates unless a specific binding delivery date has expressly been agreed.

We will make reasonable efforts to deliver within the communicated timeframe.

Where no delivery time has been agreed, the applicable statutory delivery period applies.

17. DELIVERY ADDRESS

You are responsible for providing a complete and accurate delivery address.

Please check your delivery information carefully before placing your order.

If you notice an error after ordering, contact us immediately.

We will attempt to amend the delivery information where reasonably possible, but this may no longer be possible once an order has been processed or transferred to the carrier.

Nothing in this provision limits our obligations where a delivery issue is caused by Key & Hide or a carrier for whom we are legally responsible.

18. DELIVERY AND TRANSFER OF RISK

For consumer purchases, the risk of accidental loss or damage passes in accordance with applicable consumer law.

In general, where we arrange delivery, the consumer bears the risk only after the product has been physically received by the consumer or a third party designated by the consumer, other than the carrier.

Different rules may apply where you independently instruct a carrier that was not offered by us.

19. DELIVERY DELAYS

Occasionally, delivery may be delayed because of circumstances such as:

  • carrier delays;

  • customs procedures;

  • severe weather;

  • strikes;

  • transport disruption;

  • peak shopping periods; or

  • circumstances outside our reasonable control.

A delay does not affect any mandatory rights you may have under applicable law.

Where a delivery deadline is legally essential or an additional legally required delivery period has expired, you may have the right to terminate the purchase agreement.

20. INTERNATIONAL ORDERS

Where international delivery is available, orders may be subject to:

  • customs procedures;

  • import duties;

  • local taxes;

  • customs handling charges; or

  • other charges imposed by authorities or third parties.

Before you are bound by the order, we will provide information about costs charged by us.

Charges imposed directly by customs authorities or other third parties may depend on the destination country and may not always be known to us in advance.

Where applicable law requires us to collect or remit import taxes or duties, we will do so accordingly.

Customers are responsible for complying with applicable import rules in their country.


21. RIGHT OF WITHDRAWAL

Consumers may have a statutory right to withdraw from an online purchase without giving a reason.

For most standard products sold to EU consumers, the statutory withdrawal period is 14 days from receipt of the product.

Specific exceptions may apply, including for certain products made according to the customer's specifications or clearly personalised.

Full information about:

  • the withdrawal period;

  • how to exercise your withdrawal right;

  • return shipping costs;

  • refunds;

  • personalised products;

  • reductions in product value; and

  • the Model Withdrawal Form

is provided in our Return & Refund Policy.

The Return & Refund Policy forms part of the contractual information relating to your purchase.

22. RETURNS AND REFUNDS

Returns and refunds are handled in accordance with our Return & Refund Policy and applicable law.

Nothing in these Terms reduces or replaces statutory consumer rights.

If there is any conflict between a voluntary return condition and a mandatory statutory withdrawal or warranty right, the mandatory statutory right prevails.


23. STATUTORY WARRANTY AND CONFORMITY

All products sold to consumers are subject to applicable statutory conformity requirements.

A product must possess the characteristics and performance that a consumer may reasonably expect, taking into account circumstances such as:

  • the product description;

  • type of product;

  • material;

  • price;

  • statements made about the product;

  • normal intended use; and

  • reasonably expected lifespan.

Dutch statutory conformity rights do not operate as a general fixed two-year commercial warranty.

The period during which you may reasonably expect a product to function depends on the product and circumstances.

If a product does not conform to the agreement, you may be entitled to remedies provided by law, which may include:

  • repair;

  • replacement;

  • a price reduction; or

  • termination of the agreement and a refund,

depending on the circumstances.

Statutory remedies will be provided without cost to the consumer where required by law.

24. COMMERCIAL WARRANTIES

If Key & Hide offers an additional commercial warranty for a specific product, the conditions and duration of that warranty will be communicated separately.

Any voluntary commercial warranty is in addition to, and does not replace or restrict, your statutory consumer rights.

25. PROMOTIONS AND DISCOUNTS

Promotional offers may be subject to additional conditions communicated at the time of the promotion.

Unless otherwise stated:

  • discounts cannot be exchanged for cash;

  • discount codes apply only during the stated validity period;

  • a discount may apply only to eligible products;

  • discount codes may be limited to one use per customer or order; and

  • multiple discounts may not be combinable.

Promotional conditions do not affect mandatory consumer rights.

We may cancel or refuse the use of a promotional code where there is clear fraud, abuse or technical misuse.


26. CUSTOMER ACCOUNTS

Where customer accounts are available, you are responsible for maintaining the confidentiality of your login details.

You must provide accurate information and must not knowingly:

  • impersonate another person;

  • create accounts for fraudulent purposes;

  • gain unauthorised access to another account; or

  • misuse our website.

Please contact us if you believe that your account has been compromised.

27. WEBSITE AVAILABILITY

We aim to keep our website available and functioning correctly.

We do not guarantee uninterrupted or error-free access at all times.

We may temporarily suspend or restrict access where reasonably necessary for:

  • maintenance;

  • updates;

  • security;

  • technical problems; or

  • circumstances beyond our reasonable control.

This does not affect obligations relating to orders for which a binding purchase agreement has already been formed.

28. ACCEPTABLE USE

You may not use our website:

  • for unlawful purposes;

  • to commit fraud;

  • to introduce malicious software;

  • to interfere with website security;

  • to attempt unauthorised access to systems or accounts;

  • to scrape or extract information in an unlawful manner;

  • to infringe intellectual property rights;

  • to harass other persons; or

  • in any other manner prohibited by applicable law.

We may take reasonable action to protect our website, customers and systems from misuse.

29. INTELLECTUAL PROPERTY

Unless otherwise stated, all intellectual property rights relating to Key & Hide and our website belong to Pichel Ecom or are used with appropriate permission.

This includes, where applicable:

  • the Key & Hide name;

  • logos;

  • trademarks;

  • product designs;

  • photographs;

  • graphics;

  • website design;

  • written content;

  • product descriptions;

  • videos; and

  • other original content.

You may use our website for personal, non-commercial purposes.

You may not reproduce, distribute, commercially exploit, modify or use protected Key & Hide content without permission where such permission is legally required.

Nothing in these Terms restricts uses that are expressly permitted by applicable copyright or other intellectual property law.

30. REVIEWS AND USER-SUBMITTED CONTENT

Where our website allows customers to submit reviews, photographs or other content, you remain responsible for the content you submit.

You must not submit content that:

  • is knowingly false or misleading;

  • is unlawful;

  • infringes another person's rights;

  • contains malicious software;

  • contains unlawful personal information; or

  • is submitted in exchange for undisclosed compensation where disclosure is legally required.

We will not remove or suppress genuine negative reviews simply because they are negative.

We may moderate content where reasonably necessary to address unlawful content, spam, fraud or violations of these Terms.

Where you provide photographs or other original content for publication, you grant us a non-exclusive licence to display that content in connection with the purpose for which you submitted it, subject to applicable law.


31. PRIVACY

Personal information is processed in accordance with our Privacy Policy.

Our Privacy Policy explains, among other things:

  • what personal information we collect;

  • why we process it;

  • who we share it with;

  • how long we retain it;

  • international transfers; and

  • your privacy rights.

Use of cookies and similar tracking technologies is governed by applicable privacy and electronic communications laws and, where applicable, our Cookie Policy and cookie preference system.

32. THIRD-PARTY SERVICES AND LINKS

Our website may contain links to or integrations with third-party services, including:

  • payment providers;

  • social media platforms;

  • shipping providers; and

  • other technology services.

Third-party services may be governed by their own terms and privacy policies.

We are not responsible for independent third-party websites merely because our website contains a link to them.

This does not affect our responsibility for third parties whose acts or omissions are legally attributable to us in connection with your purchase.


33. LIABILITY

Nothing in these Terms excludes or limits liability where doing so would be unlawful.

In particular, we do not exclude liability for matters that cannot legally be excluded under applicable consumer law.

Key & Hide is responsible for performing its obligations under the purchase agreement in accordance with applicable law.

We are not responsible for damage resulting solely from:

  • incorrect use of a product;

  • use contrary to clear product instructions;

  • customer modifications;

  • normal wear and tear; or

  • circumstances attributable to the customer,

to the extent permitted by law.

Any limitation or exclusion contained in these Terms applies only to the extent permitted under applicable law.

34. INDIRECT BUSINESS LOSSES

If you purchase products as a consumer, we do not seek to exclude liability for losses that are a foreseeable consequence of our breach where such liability cannot legally be excluded.

If you purchase products wholly or predominantly for business or professional purposes, Key & Hide will not be liable for indirect or consequential commercial losses, loss of profit, loss of revenue or loss of business opportunities except where such limitation is prohibited by law or the loss results from intentional misconduct or another form of liability that cannot legally be limited.

35. FORCE MAJEURE

We will not be considered in breach of an obligation to the extent performance is prevented by an event outside our reasonable control, where recognised by applicable law.

Such circumstances may include:

  • natural disasters;

  • serious transport disruption;

  • war;

  • terrorism;

  • government measures;

  • major infrastructure failures;

  • widespread telecommunications failures;

  • strikes outside our organisation; or

  • other extraordinary circumstances beyond our reasonable control.

We will take reasonable steps to minimise the impact.

Mandatory consumer rights relating to delayed or failed performance remain unaffected.

36. CUSTOMER SERVICE AND COMPLAINTS

If you have a question or complaint concerning an order or product, please contact:

Key & Hide / Pichel Ecom
Email: Info@keyandhide.com
Telephone: 0641109770
Address for complaints: Pastoorsacker 82, 1965SB, Heemskerk

Please include your order number where relevant.

We will acknowledge and handle complaints within a reasonable period and in accordance with applicable consumer law.

If a complaint cannot be resolved directly, you may have access to a competent dispute-resolution body or court depending on your country and the applicable law.

We will provide legally required dispute-resolution information where applicable.

37. APPLICABLE LAW

These Terms and agreements entered into with Key & Hide are governed by Dutch law.

If you are a consumer residing in another country, this choice of law does not deprive you of mandatory consumer protection provisions of your country of residence that cannot legally be excluded by agreement.


38. DISPUTES AND JURISDICTION

We encourage you to contact us first if a dispute arises so that we can attempt to resolve the matter.

Disputes may be submitted to a competent court in accordance with applicable jurisdiction rules.

Nothing in these Terms requires a consumer to bring proceedings exclusively before a Dutch court where mandatory consumer jurisdiction rules give the consumer the right to bring proceedings elsewhere.

39. SEVERABILITY

If any provision of these Terms is found to be invalid, unlawful or unenforceable, that provision will be interpreted or limited to the extent necessary under applicable law.

The remaining provisions will continue to apply to the extent legally possible.

40. NO WAIVER

If we do not immediately enforce a contractual right, this does not automatically mean that we waive that right.

Any exercise of contractual rights remains subject to applicable law.

41. CHANGES TO THESE TERMS

We may update these Terms from time to time.

Changes will apply prospectively and will not retroactively alter the contractual terms applicable to an order for which a binding agreement has already been concluded, unless legally permitted and expressly agreed where required.

The version applicable to your purchase is generally the version made available to you when you placed your order.

The date at the top of this page indicates when these Terms were last updated.

42. RELATIONSHIP WITH OTHER POLICIES

The following Key & Hide policies should be read together with these Terms where applicable:

  • Return & Refund Policy

  • Privacy Policy

  • Cookie Policy

  • Shipping Policy, if separately provided

The Privacy Policy concerns the processing of personal information and is not intended to replace these contractual Terms.

If policies contain different provisions concerning mandatory consumer rights, applicable law will prevail.

43. CONTACT INFORMATION

For questions about these Terms, your order or our products, contact:

Key & Hide
Operated by Pichel Ecom

Registered address: Pastoorsacker 82, 1965SB, Heemskerk
Email: Info@keyandhide.com
Telephone: 0641109770
Chamber of Commerce (KvK): 86742825
VAT number: [VAT NUMBER]