Last updated: 22 August 2026
This Cookie Policy explains how Pichel E-com, trading under the brand Key & Hide, uses cookies and similar technologies when you visit the Key & Hide website.
This Cookie Policy should be read together with our Privacy Policy, which explains in more detail how we process personal information.
1. Who we are
The website is operated by:
Legal business name: Pichel Ecom
Trading name / brand: Key & Hide
Registered address: Pastoorsacker 82, 1965SB, Heemskerk
Chamber of Commerce (KvK) number: 86742825
VAT number: [VAT NUMBER]
Email: Info@keyandhide.com
For the purposes of this Cookie Policy, "Key & Hide", "Pichel E-com", "we", "us" and "our" refer to Pichel E-com trading as Key & Hide.
2. What are cookies?
Cookies are small text files or pieces of information that are stored on or accessed from your computer, smartphone, tablet or other device when you visit a website.
Cookies can be used to make a website function, remember preferences, maintain a shopping cart, analyse website usage, measure advertising performance and recognise visitors.
We may also use technologies that perform similar functions, including pixels, tags, scripts, local storage and other tracking technologies.
References to "cookies" in this policy also include these similar technologies where appropriate.
3. Why we use cookies
Key & Hide may use cookies to operate and secure our online store, remember your preferences, maintain your shopping cart and checkout, understand how our website is used, improve our website and products, measure the effectiveness of our advertising and, where you have consented, provide or measure personalised advertising.
Not all cookies require your consent.
Cookies that are strictly necessary for the operation of our online store may be used without consent where permitted by law.
Non-essential cookies, particularly tracking and marketing cookies, are only activated where we have a valid legal basis and, where required, after you have given your consent.
4. Strictly necessary cookies
Strictly necessary cookies are required for the website and online store to function correctly.
They may be used for purposes such as maintaining your shopping cart, enabling checkout, processing payments, securing our website, detecting fraud, remembering privacy choices, maintaining sessions and providing functions specifically requested by you.
Because these cookies are necessary to provide the website or service you request, they cannot generally be switched off through our cookie preference centre.
Where permitted by applicable law, we do not ask for consent before using strictly necessary cookies.
5. Analytics cookies
Analytics cookies help us understand how visitors use our website.
Depending on the technologies enabled on our store, analytics information may include pages visited, time spent on pages, referral source, device type, browser type, interactions with website features and general purchasing behaviour.
We use this information to understand website performance and improve the Key & Hide shopping experience.
Where an analytics technology has more than a minimal impact on your privacy or otherwise requires consent under applicable law, it will not be activated until you consent to analytics cookies.
Privacy-friendly analytics that meet the applicable legal conditions may in some circumstances be used without consent.
6. Marketing and advertising cookies
Marketing cookies and similar tracking technologies may be used to understand the effectiveness of advertising, attribute purchases or other actions to advertisements, create advertising audiences and show advertisements that may be more relevant to you.
These technologies may recognise your browser or device when you visit our website and, depending on your consent and the service used, when you visit other websites or platforms.
Marketing and advertising cookies are not strictly necessary for the operation of our online store.
Where required by law, we only activate these technologies after you have given your consent.
7. Meta Pixel, Facebook and Instagram
Key & Hide may advertise through services operated by Meta Platforms, including Facebook and Instagram.
Where enabled, our website may use technologies such as the Meta Pixel or other Meta Business Tools.
Subject to your consent where required, Meta may receive information relating to actions performed on our website, such as visiting a page, viewing a product, adding a product to your shopping cart, beginning checkout or completing a purchase.
Depending on our configuration, transmitted information may also include technical identifiers and certain customer information that has been converted into a hashed or otherwise protected format.
We may use Meta technologies for advertising measurement, conversion attribution, campaign optimisation, audience creation and retargeting.
Where consent is required, Meta Pixel and other non-essential Meta tracking technologies will not be activated before you provide that consent.
Meta may process information for its own purposes in accordance with Meta's applicable terms and privacy policies.
8. Shopify
Our online store is powered by Shopify.
Shopify uses cookies and similar technologies that are necessary to provide its e-commerce platform and may also provide analytics, personalisation and marketing functionality.
Certain Shopify cookies are necessary for functions such as secure checkout, customer sessions, shopping carts, fraud prevention and remembering privacy choices.
Other Shopify or Shopify-connected technologies may require your consent depending on their purpose and configuration.
More information about Shopify's use of cookies and personal information is available through Shopify's own privacy documentation.
9. Other third-party services
Depending on which services we use from time to time, cookies or similar technologies may also be provided by third-party service providers.
These may include payment providers, analytics providers, advertising platforms, customer service software, fraud-prevention providers and other services integrated with our online store.
We regularly review the services used on our website.
Where a third-party technology requires consent, it will be subject to your cookie preferences where technically and legally required.
The exact third parties used may change as our website and business develop.
10. Your cookie choices
When you first visit our website, you may be shown a cookie banner allowing you to make a choice about non-essential cookies.
You can choose to accept non-essential cookies, reject non-essential cookies or manage your preferences by category.
Rejecting non-essential cookies will not prevent you from using the basic functions of our website, placing an order or accessing our products.
Strictly necessary cookies will remain active because they are required for the operation of the online store.
Your choice will not be interpreted from inactivity, scrolling or continued use of the website.
11. Withdrawing or changing your consent
You can change or withdraw your cookie consent at any time.
A Cookie Settings, Privacy Choices or similarly named link will be made available on our website so that you can reopen your privacy preferences.
Withdrawing consent is intended to be as easy as giving consent.
When you withdraw consent, we will stop using the relevant non-essential cookies for future processing where technically possible and legally required.
Withdrawing consent does not affect the lawfulness of processing that occurred before consent was withdrawn.
12. Browser settings
Most browsers allow you to view, delete or block cookies through the browser settings.
You can also configure your browser to refuse some or all cookies.
Please be aware that blocking strictly necessary cookies may affect the operation of the website and may prevent functionality such as shopping carts or checkout from working correctly.
Browser controls are separate from the consent choices available through our website.
13. Cookie duration
Cookies may be either session cookies or persistent cookies.
Session cookies generally expire when you close your browser.
Persistent cookies remain on your device for a defined period or until they are deleted.
The duration of individual cookies depends on their purpose and the service provider that places them.
Where available, information about specific cookies, providers and retention periods may be displayed in our cookie preference centre or made available through the relevant service provider.
We do not intentionally retain cookie-derived personal information for longer than necessary for the relevant purpose.
14. International transfers
Some providers of cookies and tracking technologies may process information outside the Netherlands or the European Economic Area.
Where personal information is transferred internationally, we use or rely on an appropriate transfer mechanism where required by data protection law.
Further information about international transfers is provided in our Privacy Policy.
15. Legal basis
Where cookies or similar technologies process personal information, the legal basis depends on the nature of the technology.
Strictly necessary technologies may be used because they are necessary to provide a service requested by you and, where personal information is processed, because processing is necessary for our contractual obligations or legitimate interests where permitted.
For non-essential tracking, analytics and advertising technologies for which consent is legally required, we rely on your consent.
You may withdraw that consent at any time.
16. Cookie consent records
We may keep a record of your cookie preference in order to remember your choice and demonstrate compliance with applicable privacy requirements.
This record may contain technical information such as your consent selection, date and time of consent, consent identifier and relevant version of our consent settings.
Such information is used only where necessary for consent management, compliance and security.
17. Updates to this Cookie Policy
We may update this Cookie Policy from time to time, for example when we add or remove technologies, change service providers or when legal requirements change.
The latest version will be published on our website.
The date at the top of this Cookie Policy shows when it was most recently updated.
Where required, we may ask for your consent again after material changes to the way non-essential cookies are used.
18. Privacy Policy
More detailed information about how Key & Hide processes personal information, including your GDPR rights, data retention, international data transfers and how to make a privacy request, is available in our Privacy Policy.
19. Contact
If you have questions about our use of cookies or other tracking technologies, please contact:
Key & Hide
Operated by Pichel Ecom
Address: Pastoorsacker 82, 1965SB, Heemskerk
Email: Info@keyandhide.com
Chamber of Commerce (KvK): 86742825
VAT number: [VAT NUMBER]
